keyboardNo, we’re not talking about tying the knot here. Is your website pulling your visitors in and providing them with reasons to explore?

Pretty websites are easy to create. But if the site isn’t engaging visitors, well… is it really worth anything or is it just wasting everyone’s time?

The main purpose for any website that is being used to build and promote a business is to draw visitors in and propel them to interact with the site. Without engagement, your visitors will leave and never come back. You need to give clients and prospects a reason to come back to your site, and the only way to do that is to encourage engagement.

So just how do you get your website visitors to do what you want while they are on your site? By creating a site that encourages engagement. Without engagement, your visitors won’t buy from your site, they won’t share your information about products and services, they won’t sign up for your newsletter, and they certainly won’t come back.

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Most business people understand that having a website is an essential part of their business. The internet has become the “go-to” place for prospects to search for information to help them decide who they will do business with.

In the earlier days of the internet, a website was seen as a digital brochure, providing certain facts and information about products and services of a company. While a website still should contain these vital elements, visitors expect much more than the basics.

In order to turn your website from a static, non-engaging site to an important and dependable driver for your business, let’s look at how to improve your website and other online communications by making it effortless for your clients to introduce your business to their friends, family and business associates.

Make the Rule of 52 work for you:

Most likely, you have heard of the Rule of 52, which suggests that every person has an inner circle of 52 friends and family members, give or take. To use this to your advantage, create an effective online strategy that provides an effective conduit between your business and those connections of your clients. The resulting lead generation can be substantial. For example, if you have 50 clients, using the rule of 52, you have the opportunity to touch 2600 people.

So how do you reach out to these prospects? Well, a good website can provide the foundation for a relationship through developing a virtual connection with these people on their own terms. The key is to develop this relationship by making your website a vital resource.

How do you do that? Read on…

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oilYogi Berra, a former American baseball player and member of Major League Baseball’s Hall of Fame, is well known for his many malapropisms. Even those of us who are too young to have heard them when they first left his lips are familiar with many of these memorable phrases.

And this one is certainly applicable to the cycles of boom and bust in the oil industry.

People are kind of funny; we seem to have a very limited memory of some less-than-pleasant events in our lives, which is probably a good thing. When times are good and things are moving forward, we all get caught up in the momentum and roll with it, never knowing how long it will last but enjoying the ride.

But just like every industry, there comes a time when things cool down. Basic economic theory teaches us that economies can’t exist in an environment of uncontrolled and unending growth. Every economy and every industry will go through a cycle of contraction and control.

This is not necessarily a bad thing. It gives those involved in the industry a chance to catch their breath, regroup and plan for the future.

Those who fear the contraction the most tend to be those who are the least prepared. These are the folks who have overextended themselves and have lost equity, and thus, value, in their business.

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“Life is what happens while you are busy making other plans”.

 

New website photo

You may be familiar with that quote from John Lennon, and  many times it has proven to be true.

We had great plans for the launch of our new (and improved) website.  We had a schedule to follow and an intent to do a build up to the announcement.

Alas, you can never be sure things will go exactly according to plan when you are dealing with technology!

But, a week later than planned, we are pleased to announce that our new site is live, a bit obvious, since you are reading this post on the new site.  Perhaps a bit anti-climatic, but we’re happy with the result.  And we hope you will be too.

Our new style allows us to give you even more information that was on the original site, but with less pages to navigate.  We like the look of the new site: more white space, better text and graphic, more interactive, etc.  And we are hoping you will agree.

So take the site for a test drive.  And please be sure to let us know what you think.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Well, we’re here! The countdown on our video series The Top Ten Marketing Mistakes Small Businesses Make has come to its completion with today’s video, Mistake No. 1.

As a business owner, are you guilty of trying to do everything yourself? Do you feel like you are juggling too many things and, as a result, some areas are performing less than expected?

Marketing Mistake Number 1 will identify for you what happens when the small business owner neglects to understand how critical the commitment of specific resources can be when attempting to execute a marketing program.

We hope that you have enjoyed this series and have realized some value from watching it. If you have friends, relatives, or colleagues who might also appreciate the tips presented, please be sure to share the information with them. We are already preparing our next series, so be sure to stay tuned and check back with us! Thanks for watching our series.

For now, watch this video to see what the Number 1 Marketing Mistake is.

Watch our video now:

Previous Video: Mistake 2

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please consider forwarding this post.

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