About a month ago, Frank Thomas and I launched our new series for entrepreneurs, and I posted the introductory video here, on our Articles and Posts Page.

As a reminder, the series is focused on helping small business owners and entrepreneurs to be successful. The first video is an overview of what to expect in the series, as well as a discussion on roadblocks on your path to success and how to overcome them.

We are back on track with our schedule (at least for now) and look forward to presenting Part Two of our intro to the series on Thursday.

Meanwhile, as a refresher, you can watch the video by checking our earlier article or listen to our podcast of the episode.

Listen to our podcast:

Until next time…
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at

If you like the information you are receiving, please consider forwarding this post.



How do you take care of your clients and prospects?

There are many facets of running your own business that can be challenging. But one of the most important aspects is to ensure that you are giving a great client experience. After all, without customers you have no business.

You spend lots of time hiring the appropriate support staff, creating the perfect products and services for your ideal customers, developing and promoting your brand, etc.

However, the preparation is simply the prelude to the success of your business. Once you have laid the foundation, it is essential to capture and retain your market share in order to run a profitable business-and to stay in business!

Now, I do not believe in that old adage “the client is always right”. While the vast majority of your customers have reasonable expectations, you will always find the rarity who either believes they deserve special treatment, or will never be satisfied with what you provide no matter how hard you try. So don’t focus your time and energy on these few bad apples; instead focus on providing the best experience to the majority of your clients and you will have success.

There are three key ingredients that will help you define and deliver quality service to your clients, ensuring loyalty. Let’s break them out.

1. Provide good quality to your clients and prospects.

Okay, that’s easy to say, but what is good quality? The key factor here is for you to define what good quality means to you. How do you want your product or service to look and feel? What guarantees or warranties do you provide for your product or service? Do your employees represent you and your brand in a way that is consistent and matches your values? Do you have proper policies and procedures that are easy to understand and easy to follow?

2. Evaluate your products or services regularly.

The secret here is to continually monitor your product or service to ensure that you are delivering something of value to your clients. Consider sending an email survey to your clients on occasion, asking for feedback. Invite them to express comments or concerns they may have during delivery of your product or service. If you’re working on a project that has deliverables over time, evaluate each step of the process. Take the time to follow up personally with clients on a random basis. Make sure that you address any issues that are brought to your attention immediately. This doesn’t mean that you have to change your product or service, but ensure that the client feels that they have been heard and understands why things are done the way that they are.

3. Never underestimate the value of a testimonial or review.

Remember to ask your clients to share their experiences with your company. Nothing is as effective as a positive review or positive feedback born experience that you have provided to a client. Expressing why they prefer to do business with you, instead of one of your competitors, can be one of the most compelling reasons for new prospects to choose your business in the future. These reviews and testimonials can be provided by the written word, and audio file, or video testimonial. Think about making it a policy to send a follow-up email or make a follow-up phone call with each and every client, asking them about their experience with your business, and then asking for the testimonial. Be sure to get permission to share this information, and post it on your website, social media profiles, and any other appropriate place.

It truly doesn’t take that much effort to ensure that you are providing a quality experience for your clients. Following these three simple steps will help provide the foundation to build a client user experience policy that will give your customers that loving feeling and help you grow a successful business.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at

If you like the information you are receiving, please consider forwarding this post.


video There are many reasons why you should be using video to help market your business, but for the purposes of this article, let’s focus on the top seven:


1. It works!

Those of you who have been following my articles and post page for the past year have seen me struggle with video. Like most of us, I’m not the biggest fan of the camera and was concerned about getting my face out there in front of everyone. But the reality is, video works! So it’s important to “get over yourself” and start integrating video into your marketing plan.

2.  It’s powerful.

Video is clearly one of the most powerful ways we have to deliver our messages to our clients and prospects, and to ignore it is to miss out on a huge opportunity to market your business and get in front of more prospects.

3. It’s social.

Video has also become much easier to integrate into the major social media marketing platforms. Facebook, Twitter, LinkedIn, Instagram… All these platforms allow you to incorporate video to share with your friends and followers. And you’ll find that many people are willing to share video content with their network.

If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at

Continue Reading…


One year ago this month, I rebranded Agapi Marketing & Consulting and launched our new website.

Prior to April 2015, my website was old, not mobile responsive, and I was marketing like I had been 10 years earlier.

Some of you know that I started the new millennium by doing things a little bit differently. Although marketing was always a key part of everything that I have done, I branched out into a couple of other areas. From 2002 2006, I was taking advantage of the changing real estate market in Calgary and was working with the company who invested in, and then flipped, houses. I became a licensed financial planner, and focused much of my marketing on the financial services industry. From 2009 to 2013, I worked with a company that focused on taking businesses public.

And then I decided to become less dependent on individual contracts and get back to helping business owners from all verticals learn how to effectively and efficiently market and promote their companies.

(We are offering an anniversary special for the month of April –  see below to contact me and learn more…)

But there was a bit of a learning curve involved. After being out of the marketing mainstream for many years due to focusing on individual and specific contracts, I had to rebuild my network and my reputation. At first, I tried to run my consulting business as I had prior to 2002, providing planning and fulfillment services. This proved to be a challenge; when you’re busy doing fulfillment, you can’t be taking care of the myriad of responsibilities required in the running of a business.

So I re-branded my business. I decided to focus on my core strength, which is helping people develop their strategic marketing plan. After all, without this foundation, your marketing will cost you more, be less effective, and be inconsistent.

I met and worked with business owners who could provide fulfillment services that met with my high standards. After all, if it’s not good enough for me, it’s not good enough for my clients.

I rebuilt my website and re-branded my Corporation, honing my focus to better deliver that message.

I began participating in webcasts, podcasts and interviews, and began writing articles for various publications.

I wrote a couple of books which are now sold on Amazon.

I developed and built out my corporate, as well as my personal social profiles on twitter Facebook and LinkedIn.

I began providing our “Expert Interview Series” to our newsletter subscribers.

And I got over my intimidation and fear of the camera, launched a YouTube channel and began posting videos.

And the result?

The response has been great! More and more people are watching my YouTube videos and connecting on my social profiles. My web statistics show that people are not only engaging with, but are expecting my twice-weekly posts. People are spending time on my website; approximately 10% of all visitors to my site are spending a minimum of an hour there. I have successfully built a following, authority, and a solid group of experts to assist me with fulfilling the needs of my clients.

So thanks for being a part of my phenomenal growth over the past year. It has been an experience-and sometimes a frustration-but always fun and always a privilege.

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at

If you like the information you are receiving, please consider forwarding this post.


referAre you taking advantage of influencer marketing?

Heck… do you even know what’s meant by that phrase?

We are bombarded every day with ads, and they hit us from everywhere; billboards, print media, buses, elevators, email, and the internet.

Yep, that’s a lot of money being spent every day to capture the attention of prospects. And more and more people aren’t trusting these ads.

So, how does a small or mid-sized business reach that sweet spot; the perfect balance of delivering your message while obtaining the most important, yet often elusive element of trust? Influencer marketing has the advantage of offering potentially huge benefits to the small business owner, at little to no cost.

What is influencer marketing?

The President of Word of Mouth Marketing Association, Suzanne Fanning, defines influencer marketing as the practice of contacting a small group of individuals to reach out to the rest of your prospects. The concept is that if you effectively reach ten percent of your prospective clients who know, like and trust you, they will spread the word to the other 90 percent on your behalf.

True, this is not a new concept, but has been largely overlooked by many business owners.

Influencer Marketing, simply put, is word-of-mouth. And we all know that a referral is the best kind of business you can obtain. To have someone who already trusts you, recommend you to their circle of influence, will provide you with more real business, not just ‘tire-kickers’.

Be smart about your marketing. Never assume that spending large amounts of money will reap huge rewards. Imagination, creativity, and demonstrating trustworthiness beats out a large advertising budget every time.
So don’t overspend on advertising. Yes, advertising is important, and yes, you will have to spend some money. But without a strategy, a budget and a workable plan, you will spend more than is necessary. And by introducing influencer marketing into the equation, you are inviting engagement.

Every single person you reach is a potential influencer. Therefore, make sure that you are participating in meaningful exchanges with everyone, and never overlook anyone. And don’t get hung up on how many followers or likes you have on social media platforms. The more important thing is the conversations and the engagement you are having with these folks.

Find out what people like about your products or services. How do they use them? A happy, satisfied customer is the best influencer available.

Consider a giveaway, such as a coupon or a sample, to encourage organic growth of your brand. Use humor when appropriate, and make sure your information is sharable. Deliver an authentic experience to every person who comes in your door or visits your website. By offering something of use to your target audience, you help build authority and trust, making it easier for them to do business with you or refer you to someone they know.  Gain valued advocates of your services or products.

As you can see, influencer marketing can be the most effective, yet least expensive, form of marketing. And it has proven itself to be the best way to grow a small business. In fact, according to a Nielsen report, 92 percent of men and women trust the advice given by friends and family over all other types of advertising. All you need to do is deliver products and services that result in happy customers, and ask them to reach out to their friends and family.

If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at

If you like the information you are receiving, please consider forwarding this post.