Effective communication is the cornerstone of ANY relationship, whether personal or professional. That means effective communication with your customers is paramount if you want to be successful. Loyal customers come from building a real relationship with them, not just providing them with one-offs. How do you create that relationship? By providing them with something of value, which will prove to be profitable for you in the long run.
The way to accomplish this is pretty straightforward.
First of all you need to know the value each of your clients. This may sound a bit harsh, but to be successful, you must determine which of your clients provides you with the best return on your investment in order to prioritize your marketing and communications programs with all your clients.
Your customers will generally your customers will fall into one of three categories; high value, medium value, or low value.
Your high value customers are most likely your repeat clients, and will generate the most revenue for you. These are the customers you want to keep in regular contact with, and provide them with some extra value from time to time, in order to keep them as lifetime customers. Medium value customers are often those clients who are currently a very profitable customer who, with proper care and communication, could very likely become a high value client.
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Until next time…
What? Me worry?
Ok, I know the economic climate has changed out there. I know that oil prices have dropped, companies are cutting back on their operating budgets, and people have been laid off.
But I refuse to take the “Chicken Little” approach.
Anyone who has been in the patch for more than a few years – in fact anyone who has grown up or lived in Alberta – knows that there are swings in oil and gas prices. Sometimes, big swings!
And anyone in business knows that there are economic cycles to every industry from time to time.
So what I am suggesting is that this, too, shall pass.
Instead of focusing on the lower price of oil, look instead at the opportunities that this cycle can provide.
Does this mean that I am blind to what is happening out there? Of course not. Just like you, my business has been touched by this downturn – just as it has been in previous downturns. Yet, we survive. And in some cases, we thrive.
One of the first things that businesses seem to cut when revenues are tight is their marketing. Yes, you’ve heard it before, but it is the truth; when times are tough, you must keep marketing your products and services. You may have to adjust, you may have to adapt, but you must keep marketing.
Here are some tips to help you weather this current price slump and position you to do even better once prices recover:
How To Create An Online Media Kit
Are you unclear on what, exactly, an online media kit is? Are you wondering if you can benefit from an online media kit? Well, odds are that developing one for your business can enhance the delivery of information to both prospects and the media.
Watch our video now:
This video will help you understand the six main components to crafting your online media kit. Following the steps that are laid out in this video, you will be up and running with your own online media kit in no time!
But if you are a bit hesitant about setting this up on your own, or simply don’t have the time to take care of it, simply contact us at the contact points noted below and we will be happy to follow up with you.
Until next time…
If you are ready to grow your business now and are prepared to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at firstname.lastname@example.org
The Top FAQ’s About YouTube Marketing
Hopefully, the previous 4 videos have shown you the clear advantages to using YouTube marketing to grow your business and increase your brand awareness. In this final video, we address the top FAQ’s regarding using YouTube for marketing.
Watch our video now:
This video will answer the most common questions that come up regarding YouTube video marketing.