Social mediaThis is been a really interesting week.

I have had the opportunity to work with a couple of different social media marketers, and it’s always fun to get the different perspectives! Of course, I have experience with social media marketing. And, over the past several years, I have had the opportunity to work with many strategic alliance partners who are experts in the field of social media and online marketing.

Lots of times, people think of social media just in the context of various platforms such as Facebook, Twitter, Instagram, and LinkedIn. But social media marketing is a subset of online marketing, and there are many layers to marketing online beyond these communication platforms.

Social media marketing is certainly about setting up profiles on those social media platforms that are most closely aligned with your business model and your target audience. But it is also about getting attention online to your business, amid all of the noise out there on the Internet.

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Work it out

Where did the time go?

Here it is, December 1st already. It’s been 11 months since you started implementing your 2015 goals and plans you hoped to achieve this year.

So, how did you do?

Everyone’s attention is turning to Christmas and the holiday season. But it’s also time to review both the successes and the failures you experienced in your business in 2015. It’s time to take those peaks and valleys, learn from your mistakes, and begin to build your plan for 2016.

We’ve never fully recovered from the global financial crisis in 2008. Sure, we’ve had periods of fairly good growth, but overall it’s been fairly tepid. Many things have changed, not just in North America, but globally. The advances in communication and technology have had a huge impact on how we do business in this day and age. As Dorothy said in the Wizard of Oz, “Toto, I’ve a feeling we’re not in Kansas anymore.”

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ProcessBuilding a business is hard work! And, in fact, sometimes it can be a bit discouraging.

Creating and following a process is at the core of strengthening and growing your business, and learning how to plan out your idea and build a process around it will get you far. But even with a plan in place, it is common to have doubts from time to time. When this happens, you just have to learn to trust the process!

Join us in this episode of The Small Business Tips Show and listen as we discuss ways to accomplish this for your small business!

Watch our Video Broadcast:

Until next time…

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Digital Fatigue???

cellphonesThere is absolutely no question that digital communications are not only the new reality, but should also form an integral part of any marketing strategy.

But that doesn’t mean that online communication and social media strategies should be the only avenue you take for promoting and advertising your business.

The phrase “digital fatigue” has been around for a couple of years now, and has a couple of different meanings. There is an actual medical definition that refers to physical manifestations resulting from spending too much time on computers, smart phones and other electronics. This includes problems like eyestrain and migraines.

And then there is the antisocial aspect of digital communications. We are all familiar with instances of groups of people sitting together but not interacting, instead preferring focusing their attentions on their smartphones.  In fact, we have all poked fun at those folks.  Some places, like restaurants and theaters, are implementing rules about cellphones.  Scary that we have to have rules put into place to avoid being rude…

Is it any wonder that people are seeking out physical objects and experiences?

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The Science Of Marketing

I wanted to talk to you today about the science of marketing. I think this is a very important topic because, despite what many people believe, effective marketing is truly a science.

Let’s look for a minute at the definition of science:

sci·ence/ˈsīəns/
noun

  • the intellectual and practical activity encompassing the systematic study of the structure and behavior of the physical and natural world through observation and experiment.
  • a systematically organized body of knowledge on a particular subject.

As you can see from the above definition, science is not limited to the study of chemicals, biology, physics, etc., but rather can be applied to any subject as long as that subject is approached and executed in a systematic way.

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