The information age can be glorious. It gives customers nearly limitless information when trying to make a purchase decision, and it gives business owners like you new and exciting ways to reach those customers. It also makes it of the utmost importance to have a solidified and well-crafted website to make your case to potential customers.

Yes, your website is your virtual storefront. Open 24/7.

Not sure where to start? We can help.

Your website needs to sell you and these six things are proven to do that in the most efficient way.

1. The way that your product or service navigation is organized must be primarily based on your potential customer’s needs, and not based on, say, alphabetization.

2. With featured products or services, you can quickly direct your customer to what they are most likely to need. If the weather is heating up, make sure you don’t feature coats. Make educated guesses to showcase what’s hot for each season.

3. A product or service catalog makes sure your customers know exactly what you offer. It allows them to search through and identify what aspects of your product or service that fit your needs.

4. For each product listing, make sure you identify the benefits, features and product specifications. By ensuring you answer all the customer’s questions, you help them arrive at the “yes!” more quickly.

5. FAQs are found on almost every website. Whether they’re questions about shipping times or your return policy, you want to make sure anything a customer may wonder about is clearly spelled out.

6. Testimonials take advantage of the fact that customers trust their peers more than almost anything else when it comes to buying a good or service. If you have happy customers, make sure you utilize that to sell yourself or your products to new clientele.

Feeling overwhelmed? We’re here to help!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Are you getting a return on investment (ROI) on your search engine optimization (SEO) campaigns? You’re not alone if you’re not sure how to answer that question. Indeed, 40% of marketers say proving the ROI of their marketing activities is their biggest marketing challenge according to HubSpot.

But measuring the ROI of your SEO efforts is possible, and we’re here to help you do just that.

Here are 3 things that need to be in place in order to calculate ROI:

1. The right attribution model.

Attribution models are the basis for allocating credit to each marketing channel. There is no right or wrong attribution model. Each one is different and comes with its own strengths. We’ll help you find the model that’s the best fit for your business.

2. Google Search Console and Google Analytics.

You may already have these tools in place for your website(s), and if so, that’s a great start. GSC is a key SEO tool for capturing and understanding website metrics. And the data from Google Analytics (GA) or a comparable website analytics package is crucial for understanding ROI.

3. Marketing automation and CRM.

These tools supplement website analytics data by providing data on individual buyers. This helps you ascertain the lifetime value of individual customers, which in turn help you determine the lifetime value of a particular marketing channel.

At Agapi Marketing & Consulting Ltd., we understand that business owners like you don’t have the time to do all of this. We can help you get these important tracking tools in place. Contact us today to get started.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Wouldn’t you like to know how what your customers are thinking? How are they going to act? Well, you can! You just need to track how your current customers are interacting with your business.

You or someone on your team needs to be continually answering the following questions in order to get to know your potential customers.

How many customers are you getting every month?

Even in the craziness of running your business, you need to make sure you have a way to keep track of all of your customers that you are serving. You also need to make sure that everyone on your team is on the same page and using the same system for tracking.

How many of them are coming from your website?

You need to be asking how your customers found out about you and keeping track of customers that are coming from your site.

Are they coming from your SEO efforts? Social Media? PPC?

You or someone on your team need to be monitoring how users are finding your website to learn what is working for you and what can be tweaked.

What percentage of your visitors are converting?

Track how many people who are coming to your site are actually becoming customers.

How high is your bounce rate?

Monitor the percentage of people visiting who are just viewing one page of your site and then navigating away.

Which pages are most visited?

Take note of the pages that users are going to the most often and see if they are the pages that will lead them into making conversions.

Which pages do they spend most of their time on?

You should study the pages that users are spending a lot of time looking at and see how you can make other pages interesting to your potential customers.

What’s the winning conversion path?

Find out what path the customers are taking to make conversions and make sure that your site is designed around making that path as easy as possible.

Make sure someone on your team is answering these questions often so you can optimize your website design to get a greater number of conversions.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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If your company or business website hasn’t been updated, or there are no plans to update it, you should change that strategy.

User behavior is continuously evolving, and one of the most significant changes is that more people are using their smartphone devices every day.

If you have ever used your phone to browse websites online, you may have noticed that some websites are nearly impossible to read or navigate. The reason for this is because most websites are built from a perspective that someone on a computer will visit the site. The way users access a website has already changed drastically.

But design evolution isn’t only about having your website viewable on a mobile device. User optimization encompasses a lot of different factors. Some changes that have happened over the past couple of years include websites having fewer menu options, getting rid of the menu grid or ‘hamburger’ as it’s come to be known, getting rid of bad stock images, and moving the website to a more minimalistic design.

The majority of these changes came from designers and developers constantly redesigning and changing UX (user experience) elements to see how those new designs and changes worked. Big companies such as IKEA have moved to a more minimal design with fewer menu options making it easier for their visitors to quickly find what they need. But this optimization shouldn’t end there.

The future will likely bring more design trends making it easier for visitors to get what they are looking for quickly. After all, a good user experience drives conversions.

Want us to take a look at your website to see if it’s optimized for a great user experience no matter what device your visitors are using? Contact us now for an evaluation, and get your website fully optimized.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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A Social Media Marketing Industry Report by Social Media Examiner revealed that Facebook is the most popular channel used by 94% of the survey respondents.

Twitter follows with 68%, LinkedIn at 56%, and Instagram at 54%.

72% of B2C marketers project an increased Facebook usage more than their B2B counterparts at 63%.

Are you actively promoting your business on Facebook?

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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