Online reviews are crucial to managing your reputation, gaining trust and building confidence. Trust is a key element to gaining and maintaining customers.

Do you remember asking for a friend’s opinion about a product before deciding to buy? Didn’t you become more excited after hearing encouraging feedback?

That’s exactly how online reviews work.

Let’s take a look at these statistics from BrightLocal:

• 84% of people trust online reviews as much as a personal recommendation
• 7 out of 10 consumers will leave a review for a business if they’re asked to
• 90% of consumers read less than 10 reviews before forming an opinion about a business
• 54% of people will visit the website after reading positive reviews
• 73% of consumers think that reviews older than 3 months are no longer relevant
• 74% of consumers say that positive reviews make them trust a local business more
• 58% of consumers say that the star rating of a business is most important

Your potential customers are now checking what others say about your products or services before buying!

So you need to always provide a good experience, earn those positive reviews, get them published, and see more repeat and new sales coming to your business.

There are additional benefits to getting positive reviews and 5-star ratings:

Improved Organic and Local Rankings
Google gives priority to businesses with stellar reviews on rankings.

Increased Click-through Rate
Consumers will most likely click on a business with impressive reviews in the search results.

Create Consumer Loyalty
Your customers who take the time to leave a 5-star rating are far more likely to feel a certain bond with your business.

Let your Customers Do Your Marketing for You
Even just a handful of positive online business reviews are worth a great deal and can attract new customers to our business.

Contact us to learn more about boosting your revenue with reviews.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Your Customer’s Journey goes through these stages: Awareness, Interest, Desire, and Action. There’s no telling how long they stay in one stage before jumping to the next. Sometimes the progress takes months, and others the jump is almost immediate.

Many websites concentrate on the ‘Awareness’ and ‘Interest’ stage without signals toward a purchase while others focus on the ‘Action’ stage without providing sufficient information.

Agapi Marketing & Consulting Ltd. ensures that your website speaks to your visitor relative to their stage in the buying process. Does your website’s navigation and content address all of the needs of your potential customers in every step of their journey?

Navigational cues such as menu buttons, bread crumbs, overview of next steps, suggested readings, and calls-to-action must guide your visitors from whatever buying stage they are in and on whatever page and content they are currently on to the next logical and intuitive step.

This strategy requires a deep understanding of your customer, what they need and how you meet that need. This means knowing what information in certain media formats they need to absorb to learn more about your offerings in a way that will resonate with their motivation to buy. This strategy also requires getting rid of all possible barriers to buying, making the actual purchase process as smooth and satisfying as possible.

Contact me at admin@agapimarketing.com to learn how I can help you fix your website.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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SEO is a great marketing tool. Social Media is a great marketing tool as well. You have Facebook, LinkedIn, Twitter, YouTube, Instagram, etc. at your disposal.

Many businesses fill their feeds with discussions about how reliable and celebrated their products or services are. Many have the persuasive copy needed to convince people to buy from them.

All of these tactics are good. Nonetheless, self-promotion alone is not enough to make yourself known to your target market. This is where Reputation Marketing comes into play.

Reputation marketing is about building a positive online reputation, which allows you to use that stellar reputation to gain the trust of your target customers.

With reputation marketing, you now have more authentic content. Content that draws people’s attention to how reputable your business is!

As your customer is contemplating their next purchase, they go through a process to decide if they want to buy. Some of these stages include Awareness, Interest, Desire, and Action. For some, this process is instantaneous, and for some, it could take months. Your reputation and reviews can help them jump into action!

Use reputation marketing to validate your potential customer’s decision to buy from you!

Here at Agapi Marketing & Consulting Ltd. we want to help you ensure that you are delivering the best version of your business to the customer!

Contact us today to get started with reputation marketing!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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So you are a new business gone online, or you are a business that has decided to step up your marketing campaign by having a new website built, and you have created some pages on social network sites like Facebook or Instagram.

Maybe you have a blog out there as well, and you have started creating content for all of your online sites.

But if you are a new to online business, and digital marketing, and you are just getting started, you might be wondering where all your customers are.

You may be seeing little to no traffic at all for your efforts. It’s not that you are doing anything wrong. And unless you are a business with an entirely new product or service that has never been offered before, you are likely to have some tough competition who have already been marketing for years.

So how do you compete?

The answer is Pay-per-click Advertising using PPC platforms such as Google AdWords or Facebook Ads.

But getting into Pay-per-click Advertising or ‘PPC’ needs a solid strategy.

There are many things you need to have knowledge of. This include but not limited to having a starting PPC budget, a good traffic conversion tracking system for your ads, and having different landing pages that can be cycled to allow for split-testing. You should also have good ad copy with solid calls-to-action that get your targeted audience to go to your website and buy the service or product you are selling.

Any business that wants to get started in Pay-per-click Advertising should have expert knowledge on getting started, including proficiency on the tools you need to create and track successful PPC advertising campaigns.

If you want to get started in Pay-per-click Advertising which can bring you instant traffic, clients, and customers, then contact us now and we will help you get started with the right arsenal of tools and show you how to create profitable campaigns from day one.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Are you looking to grow your business? Are you hoping to bring in new customers? Do you want to see that bottom line grow?

Successful business owners with an eye to the future should be able to answer yes to all those questions.

Here at Agapi Marketing & Consulting Ltd., we understand the value of growth to a business, and we want to help you achieve those goals through your marketing strategy.

Fast and Measurable Results

Google AdWords can give you top-notch measurable results, quickly and reliably. With these results, you know you are reaching the right audience. AdWords also provides unique functionality and reporting, so you can learn more about the wants and needs of your audience.

Budget-friendly

One common excuse heard in marketing is “We can’t afford to advertise.” My friend, you can’t afford not to. With Google AdWords, you know that your money is being put in the right place. With a pay-per-click model, you only pay for those internet users who click through to your site.

Build Brand Recognition

Even though you are only paying for the audience who clicks on your ad, you are getting a lot more eyeballs. That means you are working up the number of people who know about your business. Brand recognition carries a lot of weight and is something that must be built up in small increments.

There are many benefits to using Google’s AdWords, let us start helping your company grow today!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

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