How much time a day do you spend with technology? According to CNN, the average American spends 10 hours a day in front of some kind of screen. With eight hours of sleep time, that means that more than 60 percent of your waking hours are spent in front of a TV, phone, or computer.

What does that mean for your customers? The best way to reach them is by embracing digital marketing. Most businesses have some conglomeration of tactics to create an online presence, but without a clear strategy, your presence can turn into random pieces of digital mess that does not contribute to converting customers.

We can help prevent that and help utilize this tool to reach your bigger business goals. A holistic approach means you never have to worry about some tactics going astray.

Still not sure if a digital marketing plan is for you? Well, here’s the best words anyone can hear when talking about business expenditures.

A digital marketing plan for your company can help increase your return on investment. It does this by improving your visibility to potential customers and increasing your sales.

Ready to create your digital marketing strategy? Call us today at 1-879-4297, and we can help you shine!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share

So you are a new business gone online, or you are a business that has decided to step up your marketing campaign by having a new website built, and you have created some pages on social network sites like Facebook or Instagram.

Maybe you have a blog out there as well, and you have started creating content for all of your online sites.

But if you are a new to online business, and digital marketing, and you are just getting started, you might be wondering where all your customers are.

You may be seeing little to no traffic at all for your efforts. It’s not that you are doing anything wrong. And unless you are a business with an entirely new product or service that has never been offered before, you are likely to have some tough competition who have already been marketing for years.

So how do you compete?

The answer is Pay-per-click Advertising using PPC platforms such as Google AdWords or Facebook Ads.

But getting into Pay-per-click Advertising or ‘PPC’ needs a solid strategy.

There are many things you need to have knowledge of. This include but not limited to having a starting PPC budget, a good traffic conversion tracking system for your ads, and having different landing pages that can be cycled to allow for split-testing. You should also have good ad copy with solid calls-to-action that get your targeted audience to go to your website and buy the service or product you are selling.

Any business that wants to get started in Pay-per-click Advertising should have expert knowledge on getting started, including proficiency on the tools you need to create and track successful PPC advertising campaigns.

If you want to get started in Pay-per-click Advertising which can bring you instant traffic, clients, and customers, contact us now and we will help you get started with the right arsenal of tools and show you how to create profitable campaigns from day one.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share

Over 2 billion people in the world are connected through social media, with 20% of the world’s internet users having an active Twitter account.

Twitter is a great platform to boost your business. We at Agapi Marketing & Consulting Ltd. are equipped with the knowledge and resources to help you reach your customers through Twitter.

Here are 12 ways to get started in promoting your business on Twitter today!

1. Implement Twitter Cards
You want every tweet to be unique and attractive, Twitter cards are a great way to do this!

2. Build Your Twitter Followers
If your Twitter followers are engaged and well targeted, increasing their number can benefit your business.

3. Identify Influencers and Engage with Them
When you engage with influencers — you’re creating the opportunity to gain more followers, more engagement, and more traffic to your website.

4. Use Twitter Lists to Manage Your Contacts
As you follow and connect with higher numbers of people, you need to organize them by categories.

5. Use Twitter Ads to Grow Your Email List
Use Twitter ads for lead generation by directing them to sign-up to your email list.

6. Use the Right Hashtags
Be careful with the hashtags you choose. It may seem that cramming as many as possible is the way to go, but studies show that posts with 1 – 2 hashtags have higher engagement than those with 3 or more.

7. Research Your Competitors’ Audiences
Find out who your competitors are interacting with.

8. Monitor Twitter for Keyword Mentions
Use tools that let users set up search columns so any mention of a particular word or phrase is immediately highlighted.

9. Setup UTM Tracking
UTM tracking adds additional info to links you share in order to track where people clicked on them and what happened after they clicked.

10. Use Your Pinned Tweet
Twitter allows you to pin one tweet at the top of your timeline. When anybody looks at their profile, they see that tweet first.

11. Use Great Headlines
Create clever headlines that stand out.

12. Use Twitter Analytics to Analyze and Optimize
Twitter Analytics let you see how many views and how much engagement your tweets get.

Want to learn more? Let us help you optimize your Twitter!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share

Any smart online digital marketer will tell you that your website is the most important aspect of any successful online business. And any successful website covers every angle when it comes to the customer’s journey on finding exactly what they need, whether that be a product or service that the business is offering. Do it wrong, and that customer will go to another website where that business is doing it right.

So what are the things that every successful digital marketing hub has? Well for starters, this is the place where the business begins to build its’ brand and reputation. And everything that involves the brand should be here such the core message or mission statement of the company, the source of the business information including the location, the management, the employees, and the expertise of the business team that is building this brand.

Of course, your business might be different, and you may have a small team offering products or services. Or it may be just you offering a product

In this case, you would build up on why your product is better, or where your service is better than ‘company-x.’ Building your brand all starts here on your web property.

But this is just the beginning of having a solid foundation for your ‘digital marketing hub’. A good way to look at this is from a customer or visitor standpoint. Does your website have everything that the customer needs including answering questions about the product or service that you offer?

Do you have complete product or service guides online, and are those guides being regularly updated? And do you have product guides and tutorials setup for buying customers?

Many online businesses have different products or offer different services, and those could include customer education, or supplying how-to guides.

Having lead generation is another important aspect along with being able to find that business on social networks. This is important because many businesses use these social networks like Twitter, Instagram, and Facebook to keep their customer base updated on new products or services that the company offers. And there is so much more.

If after reading all this, you must feel overwhelmed, don’t worry. We can guide you through the process of making sure your website is fully utilized for your business, and it’s optimized to increase conversions.

Contact us today to let us know how we can help you.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share

It’s no secret that social media can help business owners like you connect with customers. Most businesses have Facebook and Twitter accounts to keep loyal fans engaged and attract new customers, too.

But what about YouTube? With over 30 million daily viewers, YouTube can help you grow your business and expand your customer base.

Businesses of all sizes are turning to video marketing as a crucial strategy for customer engagement. And since 6 out of 10 people prefer online video platforms to live TV, it’s no surprise that YouTube reaches more 18-34 and 18-49 year-olds than any cable network!

And YouTube users are watching on the go: More than half of YouTube views come from mobile devices, and the average mobile viewing session lasts 40 minutes! Are you getting visibility like that? With a YouTube channel for your business, you can!

Unsure how to use YouTube to your advantage? Here are some ideas to get you started:

1. How-to Videos or Tutorials
2. Customer Testimonials
3. Product-in-Action Videos (Demo Videos)
4. Product Spotlights or Special Offers
5. Product Comparisons
6. Behind-the-Scenes Videos
7. Contests

New to video marketing? Want to make sure you’re getting the most from YouTube? We can help!

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

If you like the information you are receiving, please share this post.

Share