Looking for more conversions?

Who isn’t?

Well, what if you could have access to 16 of the top split test methods for a big conversion boost?

We recently came across this eBook from Digitalkickstart and found it to have some great split test hacks. In fact, we thought they were good enough to share.

So…

Download your copy of this eBook and start using these methods today.

Download your copy now:

 

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Is Blogging Dead?

blogging

Is blogging still relevant?

 

Yes, and here’s why.

Do you remember when the concept of blogs first started? Well, I sure do.

Back then, I remember the arguments for and against blogging. The pro-camp thought it was a great way to share ideas and content, even though content marketing was a foreign phrase. The naysayers believed that nobody would care what others had to say, and thought that blogging was simply a platform to boost one’s own ego.

Last week, a colleague of mine stated unequivocally that blogging was dead – at least for most industries – given the immense focus on various social media platforms. But I respectfully disagree with my colleague, and here’s three reasons why.

1. Blogs remain on your website.

In most cases, the main purpose of using social media is to drive traffic to your website. Of course there are exceptions to this, but most industries use social media as a source to drive their inbound marketing.

By blogging regularly, you are providing new material to your followers, eventually creating a loyal audience and beginning to build online trust. Blogging also provides a virtual “library” of curated content that your audience can reference back to. Over time, this will increase the likelihood that people will use your products or services, as well as increase the amount of time visitors are staying and engaging on your website.

2. Long-form content.

As the use of social media has exploded over recent years, people have become used to seeing and reading the equivalent of “soundbites”. Twitter limits you to 140 characters with which to express yourself. Instagram is all about capturing the attention of your audience by using an image. And as for Facebook and LinkedIn, well, most people simply aren’t going to read anything longer than about four sentences.

Enter blogging. By creating a blog, you are able to take subjects and musings and expand on them. As a business, it simply makes sense to have an outlet and a repository to place more detailed content. Your readers will start to expect your content after you’ve been blogging for a while.  In fact, in my own case, website statistics demonstrate that the days that I blog have significantly more traffic than other days.

3. Search engine optimization

Once upon a time, SEO marketers would most likely have relied on tactics like keyword stuffing on your website to boost your rankings. But that landscape has changed.

Most of us are aware that Google continues to change their algorithm regularly in and attempt to head off black hat SEO tactics, and the best way to achieve good rankings is through publishig original, relevant content.

And what’s the best way to do that? Well, doesn’t it make sense to blog about content that is relevant and engaging to your audience and to share it through your website?

So if this article has inspired you to revive your blogging efforts, or even to just start blogging, remember that you will be rewarded for your efforts. Engage your audience by providing content that matters to them, ask questions when and where appropriate, and be sure to include a call to action at the end of your post asking your audience to share.

 

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Forum_MarketingDoes forum marketing really work?

 

Well, it does if it done properly.

We are all familiar with the concept of forum marketing. Sharing your content over a number of forums helps gain traffic. leads and conversions. But it has to be done properly.

Today, we are offering a 17 page eBook that reveals 10 forum marketing hacks. Check it out to see how you can improve – or start – your forum marketing.

Download your copy here.

 

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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referral business

Looking for referrals?

Who isn’t?

It’s common knowledge that referral business is great for your business on many levels. First of all, there is the fact that you are being recommended by someone who has already done business with you and has developed a trusted relationship. This alone speaks volumes to the new prospect, as there is already an inherit level of trust. Secondly, it results in deeper an longer lasting relationships.

We also have seen the statistics about how much it costs to get a new client, vs. the cost of keeping a client. Referral business, although not without some cost, is more about an investment of time than money.

Today, we reveal our simple, 6 step strategy to gaining referral business. Here’s the blueprint:

Step One:

Identify the top 10% of your higher-level clients who you believe would be open to giving you a referral. (Try to keep the numbers below 50, as managing more in any one campaign can be difficult to manage properly). In some cases, you many have already received one or more referrals. And don’t make the mistake of automatically adding your biggest clients based on revenue alone. You want to make sure these are clients who you think are most likely to provide referrals.

Step Two:

In the first month, mail these clients a simple gift, like a Starbucks Coffee card. Be sure to include a handwritten note saying something like, “Thinking of you. Your next cup of coffee is on me.”. When mailing this gift, be sure to address the envelope by hand as well, and use a stamp on it, not your postage meter. This demonstrates personal attention and thought.

Step Three:

In the second month, mail them some information related to services or products that you think would be of interest to these folks, based on their individual history with you and your business.

Step Four:

In the third and fourth months, simply repeat steps 2 and 3.

Step Five:

In the fifth month, pay an impromptu visit to these clients to hand deliver a different simple gift. Try to find something that relates to your clients’ interests or hobbies. It needn’t be expensive; it’s the thoughtfulness that counts. Don’t overstay your welcome. As these are unplanned visits, keep them to about 10-15 minutes in length.

Step Six:

Keep working this program for the balance of the year, but in the fifth to sixth month, start asking these clients for referrals. You can do this in person or on the phone.

This process should result in tons of referrals, and you are likely to net about half of them as new clients.

The following year, keep those referring clients on a quarterly “maintenance program”, ensuring that they stay loyal to you. Then, identify another group of clients and run them run through this same program. .

This specific strategy dovetails perfectly with the ideal concept of a client service model that continues to add value and build business friendships. By mixing the components of added value and business friendship and respect, this program should keep you in referrals as long as continue to implement it.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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