Promote your brand along with its good reputation on social media and other platforms. However, things get a bit complicated when you have to deal with bad reviews.

First, keep a good reputation by being honest, transparent, setting clear expectations for your customer, and by being in business because you genuinely want to help people around you. It goes without saying that shady practices are a no-no.

Second, you have to prevent any dissatisfaction by a customer from escalating by addressing every complaint you get. It has to be fixed at this level immediately while the customer is still trying to reach out to you. Because once they have felt frustrated and think they have to warn others about your practice, things can get messy.

Nonetheless, you have to set your radar for negative reviews. One good way to do this is to set up Google alerts for your brand terms and name.

What else can you do to safeguard your brand?

Claim your brand name
Build a consistent identity

Whether your brand is your name itself, your business name or your product name, you need to make sure that no one else can misrepresent you online by owning a piece of your brand. Make sure that you own domain names and usernames associated with your brand.

Suggested tools:

KnowEm.com
NameChk.com

Build a consistent identity on major channels:

Facebook
Twitter
LinkedIn
Google+
YouTube
Pinterest
Tumblr
Quora

Publish content regularly:

The content you publish will define and reinforce who you are, what you stand for, and what your business is all about. This will make up the values associated with your brand. Anything inconsistent with these values will not be immediately convincing to your customers who know you.

Let me know if you need more information. We’d be glad to help.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Your customer’s journey goes through these stages: Awareness, Interest, Desire, and Action. There’s no telling how long they stay in one stage until they jump to the next. Sometimes, the progress takes months, and sometimes the jump is immediate.

Many websites concentrate on the ‘Awareness’ and ‘Interest’ stage without signals toward a purchase, while some focus more on the ‘Action’ stage without providing sufficient information.

At Agapi Marketing, we ensure that your website talks to your visitor relevant to their stage in the buying process. Does your website’s navigation and content address all of the needs of your potential customers in every step of their journey?

Navigational cues such as menu buttons, bread crumbs, overview of next steps, suggested readings, and calls-to-action must guide your visitors from wherever buying stage they are and on whatever page and content they are currently onto the next logical and intuitive step.

This strategy requires a deep understanding of your customer about what they need, and how you meet that need; what information in certain media formats they need to absorb to learn more about your offerings that will also resonate with their motivation. This strategy also requires getting rid of all possible barriers to buying, making the actual purchase process as smooth and satisfying as possible.

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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To get your digital marketing performing at its optimum, you would need a Marketing Director to oversee the strategy and implementation. However, a Marketing Director would cost you $11,000 to $11,500 a month. This is a huge cost to deal with for most small business owners like you.

As with any HR activity, there is additional work required of you to hiring a Marketing Director.

Job Description Preparation
Job Posting/Advertising Cost
Interviewing
Background Checks
Qualification/Certification Checks
Evaluation
Employment Agreements
Onboarding
Training

Do you think hiring a marketing consultant to perform a marketing director role for your business at a rate of $125 an hour for a few hours a month would make more sense?

This is a win-win solution. What do you think?

 
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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Nearly half of businesses (44%) don’t have a clearly defined marketing strategy. For firms that are active in digital marketing, nearly half do not have a defined digital plan or strategy (47%).

No wonder many small businesses are struggling to understand why their online marketing campaigns aren’t delivering an ROI.

Successful businesses that are running online marketing campaigns that impact their bottom line are NOT doing it merely because their competitors are doing it too, but because they have drawn a clear path to how online marketing can help achieve their business goals.

A Marketing Audit has to be performed for you if you have a digital marketing campaign currently running or had one in the past. The next step is to consult with an expert to identify your goals, budget, benchmarks, implementation plan, and targets — producing an online Marketing Blueprint in the process.

Can a building be constructed without a blueprint? Can a building stand without a foundation? No. These principles hold true for your marketing.

Here are some variables that will shape your Marketing Blueprint:

Marketing Audit
Business Goals
Budget
Benchmarks
Consulting Services
– Strategy Recommendations
Marketing Services
Backup Plan
Targets

Your marketing needs a foundation to stand on — your business goals. You need a plan for your marketing with all of the parts working together to reach new heights in line with your goals.

Your goals could be a mix in any of these categories:

Brand Exposure
Social Media Engagement
Website Traffic
Sales Targets
Target ROI

If you are willing to spend $1,000 to $3,000 a month – or $12,000 to $36,000 a year – then it makes sense to spend at least $500 on a Marketing Blueprint to ensure a spot-on marketing campaign.
 
Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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marketing-strategyHow do your marketing campaigns measure up?

Are you getting the results you expected?

Many business owners run random marketing campaigns without understanding the need for building and executing a proper strategy. To help those of you who are interested in DIY marketing, I have written a book that outlines the 7 crucial steps to ensuring that your marketing plans will succeed.

As a thank you for following our posts over these many months, I want to offer you a preview of this book for free.

Click below to download the first 3 chapters.

 

Are you ready to grow your business now? If you’re ready to take the next step and make your business more profitable, call me directly at 403-879-4297 or email me at admin@agapimarketing.com

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